brand design.   graphic design.   design for print.   design stusio.   hitchin.   herts.



Working from my Hitchin design studio, I have the same approach to each new project: ditch the jargon, keep it simple and stay focused on the brief. My expertise lies in building unique brands, developing visual platforms for products and events, devising insightful concepts and managing brand consistency.  


With over 14 years industry experience, I founded Clear Design Direction Limited in May 2016 to continue providing branding and design with transparency. Previous client relationships have provided me with solid experience of big brands, SMEs, start-ups and creative studios alike. These include


- Atwork Associates

- Affinity Sutton

- Barworks

- Baker Tilly International

- The Berkeley Group

- Chester Boyd

- Close Brothers

- Coca-Cola Europe

- Diageo



My services include:  Brand development, styling and management, targeted campaigns and concepts, design for print, visualisation & illustration, art-direction, retail murals, store POS design and large format graphics, social media refinement, packaging, workplace interiors and front-end digital/web design.


If you think I would be a good fit for your next project then let's chat.



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call. 01462 512583

- Dune

- ExCel London

- M&S


- Martin Grant Homes

- RPA Group

- Ransom Naturals Ltd

- Wolters Kluwer

"Lynsay provides not only creative,

but very resourceful and imaginative solutions; navigating us through each new project effortlessly." 


Finance Director

Barworks Ltd, London